The best time to start promoting your webinar is 2-3 weeks before the live event date. This timeframe allows for a multi-touch promotional campaign that builds awareness, interest, and registrations.
Here’s what a typical webinar promotional timeline might look like:
3 weeks before: Announce the webinar to your email list, social media followers, and other relevant audiences. Include key details like the topic, speakers, date, and registration link.
2 weeks before: Send a follow-up email to your list, highlighting the benefits of attending and featuring a testimonial or preview of the content. Continue to promote on social media and other channels.
1 week before: Increase the frequency and urgency of your promotions. Send “last chance” emails, post countdown graphics on social media, and encourage speakers and partners to share with their networks.
1 day before: Send a final reminder email to registrants with login details and any pre-reading or resources. Encourage them to add the event to their calendar and block off the time.
Day of: Send a “see you soon” email to registrants, reminding them of the start time and any last-minute instructions. Continue to promote last-minute registrations.
Of course, you’ll need to adjust this timeline based on your goals, audience, industry, and promotional channels.