The right features are important enough to make or break your virtual events. Here’s what you should always consider when deciding on the right option for you.
Ease of Use & Intuitive Design
A user-friendly interface is critical not just for the presenter but also for attendees.
Look for a platform that’s easy to navigate with a clean, intuitive design.
You may also want to prioritize platforms that don’t require users to download a desktop version to host or join virtual events, for ease of use.
Reliability & Tech Support
A reliable, high-bandwidth webinar platform is crucial to make sure there are no interruptions during your events.
You don’t want to deal with glitchy videos or technical issues while hosting a workshop or presenting a live product demo to your prospects.
You’ll also want to choose a platform that has strong 24/7 customer support to troubleshoot any issues.
Engagement Features
Great webinars aren’t all about you or your product — they’re also a chance to have real dialogue with your attendees, hear their feedback, and keep them engaged.
Always opt for a platform with interactive features like polls, Q&A, screen sharing, and chat to enhance audience engagement — and pinpoint highly-engaged attendees.
Analytics & Reporting Tools
Analytics and reporting help marketers to make informed decisions.
After hosting a webinar, you’ll want to measure its success and determine which attendees are warm leads to prioritize.
Look at webinar software that provides in-depth webinar analytics to power up your marketing ROI.
Integrations
Marketers work with several tools across all of their jobs-to-be-done — from strategy to execution to reporting.
Jumping between different software interrupts your workflow and limits the usability of your insights.
That means you should look for a webinar software that supports a range of integrations with your existing marketing tools, especially your CRM system.