The key to growing your online coaching business is to follow a step-by-step process that is easy to replicate. We’ve simplified it into three steps for you.
Step 1 – Who do you want to serve?
First, you need to consider whether you want to be a Generalist or a Specialist. Do you wish to train your clients to improve a specific personality trait, or does your coaching methodology require a more general approach that touches every aspect of their lives?
Now, answer these two questions.
1. What is the number one problem you can solve for others?
Think about your skills, knowledge, and experience.
2. How are you uniquely positioned to solve this problem effectively?
Whose hero do you want to be?
Actual life-changing results create loyal followers. They cling to your every word and sing your praises to whoever will listen.
Now that you know who you want to target as your target audience, the next step is to attract your ideal client.
Step 2 – Marketing Your Coaching Business
There are three main ways to market your coaching business.
1. Pay Per Click Advertising
This includes Facebook Ads, Google AdWords, and LinkedIn Ads. Pay Per Click (PPC) is the fastest way to drive people to your funnel and content. Platforms like Facebook allow you to target your audience members with great precision. Facebook, in particular, makes it easy to connect with your ideal customers through ads based on demographics, interests, and behavior. You should allocate a budget for PPC costs. Remember that testing different ad variations and campaigns is the key to turning your ads into profitable endeavors. Remember that testing different ad variations and campaigns is the key to turning your ads into profitable endeavors.
2. Strategic Partnerships
The key to a profitable partnership is finding someone who offers services and products that complement your proposition.
You are not a competitor, but your target group is the same. They promote your coaching business to your audience and vice versa. It could be through content such as a blog post, video, social media post, or anything. If your content is good enough, people will start sharing it on social media, helping your content go viral.3. Expert Positioning
The best way to establish yourself as an expert in your field is to create content of great value to your audience. This can be a blog post, video, social media post, or pretty much anything. If your content is good enough, people will start sharing it on social media, helping your content go viral. Put yourself in the audience’s mind. Identify your most pressing problems and biggest fears. This allows you to create quality content that potential customers will happily devour and want more of.
And that leads to our third step.
Step 3 – Create an automated sales generation system
The first part of the viewer-to-client funnel is the landing page or lead generation page.
You must create a valuable incentive to get people to subscribe to your service.
These three automated options are easy to keep running once the content is made!
- Email Autoresponder Series
- 4-Part Video Series
- Webinars
Email Autoresponders and 4-Part Video Series are great because they get you through multiple points quickly and add value. These multiple “touches” are essential to converting someone from an “interested” lead into a drooling buyer. Building relationships and trust with your audience is key.