In today’s fast-paced digital world, email remains one of the most dependable ways to connect with your audience. With social media algorithms constantly changing, email provides a stable channel for maintaining direct communication and building meaningful relationships. Here’s why email lists are crucial and how you can effectively grow yours. The Stability of Email Lists …
Click-to-open rate (CTOR) is one of the single best email marketing metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click-to-open-rate (definition) …
What Is Click to Open Rate (CTOR) In Email Marketing? Read More »
Webinars are an incredibly powerful marketing tool, with 95% of marketers believing webinar marketing to be an essential part of their advertising efforts. However, they’re also difficult to pull off. The process of creating a successful webinar is long, and achieving consistent results from these events requires careful planning and attention to detail. Although everything may look …
Step-by-Step Guide: How to Run Successful Webinars Every Time Read More »
Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email click-through rate …
Email Click-Through Rate (CTR): What It Is & How to Boost It Read More »
There are so many priorities demanding your attention when it comes to running a dental practice. You obviously won’t get anywhere without acquiring and maintaining the right equipment and technology. Then you must begin hiring and training a unified team. And there’s also the constant need to attract patients, deliver exceptional service, and improve retention. …
The Ultimate Guide to Email Marketing for Dentists Read More »
The term “email marketing sales funnel” might sound confusing, but in its purest sense it shares similarities with a funnel you might use for household tasks. Whether you’re trying to top off the oil in your car or refill the soap bottle, funnels help direct the flow so that it goes where you want it to …
Buying email lists might seem like a quick fix to reaching your target market, but it’s only a fast path to email purgatory. It’s never worth it. Purchasing an email list can significantly damage your brand’s reputation and deliverability. It also violates laws like the General Data Protection Regulation (GDPR) in the European Union and the CAN-SPAM Act in …
Buying Email Lists: Why It’s an Absolute No-No for Your Brand Read More »
The email marketing customer journey is the pillar to your email program’s success. You probably have an ideal journey for customers in mind—they see your brand, love what you have to offer, make a purchase, and keep coming back for more. But the reality isn’t usually that linear. That’s where the customer journey can help. …
Email Marketing Customer Journey: The Complete Guide Read More »
Modern-day artificial intelligence (AI) meets email marketing, the powerful communications channel born in the 1970s. It’s like Siri and Secretariat teamed up. OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of it, email teams can now use AI to personalize content, predict engagement, choose optimal send times, and ultimately, …
AI-Based Email Marketing (Benefits & Tools) in 2024 Read More »
We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs. soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft …
Email Bounce Management: Soft Bounces vs. Hard Bounces Read More »
