Content Marketing

You’ve got a product. You’re ready to bring it to market (or maybe you already have). Now it’s time for the fun part—marketing. But how the heck will you stand out? The answer lies in the marketing mix. Like a solid trail mix, the marketing mix incorporates different elements to give your product the flavor …

The Four Ps of Marketing: How to Master the Marketing Mix Read More »

While these content marketing best practices aren’t necessarily in order of importance, it’s best to follow them sequentially. Start at the top and work your way down. 1. Identify your target audience Content marketing starts with your audience. Start somewhere else, and you’re destined to build amazing things that nobody wants—Cheetos lip balm, anyone? First, …

30 content marketing best practices in 2024 Read More »